— CASE STUDY · GÖSSL
Gössl. A storied Salzburg house, rebuilt online.
Luxury handcrafted Tracht since 1947.
CH.1 / 3 · THE BRIEF
The brief.
Gössl has been making traditional Austrian clothing in Salzburg since 1947 — wool walkjacken, dirndls, linen shirts. The catalogue spans thousands of SKUs across retail in Austria. The existing storefront was a Magento build that wasn't converting. The brand was strong; the storefront and the plumbing behind it were not carrying it.
The brief: migrate the storefront from Magento to Shopify, keep Intex as the source of truth for the catalogue, and rebuild the sync between them so it stops quietly failing. Direct engagement with the team — no agency in between, no two-month discovery phase.
CH.2 / 3 · THE WORK
The work.
I redesigned the storefront in Figma, section by section, with the team reviewing in real time. No big-reveal moment. A working file getting more correct each day.
The catalogue logic is the hardest part of any heritage commerce build. Gössl variants are tiered by size — a larger wool walkjacke costs more than a smaller one in the same colour and fabric. Shopify does not model this natively. I built it on the metafield layer, exposed it through the theme, and wrote the ERP sync to keep it honest.
The catalogue and inventory live in Intex B2X — the Austrian retail system that runs the shops in Salzburg. Intex stays the source of truth. The storefront moved off Magento onto Shopify.
The bridge between them is mine: Cloudflare Workers and Xano, syncing stock, prices, master records, and variants from Intex to Shopify on a schedule. Reconciliation runs nightly. Drift is logged. Silent failures are not allowed.
The new storefront launched. Average order value held — Gössl is not a discount brand and the rebuild was not allowed to make it feel like one — but conversion and sales moved on a different scale.
The plumbing has not failed. Intex stays the source of truth. The team in Salzburg works the way they always have, and the storefront keeps up with them.
CH.3 / 3 · THE NUMBERS
The numbers.
III.— END OF CASE STUDY
If you're a heritage brand or luxury-lifestyle business with a real product and a long time horizon, the work I did for Gössl is the kind of work I'd do for you.